Avatars coming to fashion land

Photo: style.com, Chanel Fall 2014 Couture

Photo: style.com, Chanel Fall 2014 Couture

Today, both Techcrunch and the Dutch Vogue announced that it’s likely that avatars are coming to the world of fashion. The first introduced Fitle, a tool that functions as a virtual fitting room that allows you to try clothes on a customized 3D avatar of yourself. By taking pictures of yourself from different angles and filling in your height and length into Fitle, the tool can create an avatar that looks exactly like you. This avatar will try on clothes for you when you’re shopping online and in that way you can see whether they actually fit you or not. Check out the video to get an idea of what it would be like to use Fitle.

While this type of avatar makes me really excited about future online shopping experiences, the avatar that Vogue was talking about makes me question how much we should let technology into fashion. The magazine announced that it could be possible that in the future models will be replaced by holographic models. Researchers from the Manchester Metropolitan University experimented with creating avatars for ballet dancers in order to provide them with better coaching, and would like to extrapolate their research to other fields, such as fashion. (You can read the article they published here).  If they would introduce the avatars just for the sake of training models that would be great, but I would prefer to see designers’ creations on humans.

What is your opinion on introducing avatars into fashion, will it be for the worse or the better?

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