Being a Dutchie I might be a bit biased when saying that Viktor & Rolf are fantastic designers, but they really just are. Viktor Horsting and Rolf Snoeren both studied Fashion Design at ArtEZ in Arnhem, after which they went to Paris and set up their own fashion house in 1993. Since then they have created numerous spectacular collections.
I think my favourite show is still their Spring 2010 show, in which the designer duo used a lot of tulle and literally cut holes in some of the ball gowns inspired by the fact that the credit crunch made everyone cut back at the time. And what I especially liked, is how they let variations on these designs return in their collaboration with the Dutch National Ballet for the show Dutch Doubles in spring earlier this year.
Dutch Doubles was not the first time that Viktor & Rolf worked together with the Dutch National Ballet. For their Spring 2014 couture show, at the end of which they launched their new perfume ‘bonbon’, they used dancers of the Dutch company as models for their collection.
I feel like V&R never cease to surprise their audience, which they definitely did with their latest Fall 2014 collection for which they made dresses not necessarily for (the), but from red carpet. All pieces were made of red fabric which the designers folded, knotted and tied into fabulous dresses. Some decorated with voluminous bows, others with hand crafted animal print.
Photo: style.com, Chanel Fall 2014 Couture
Today, both Techcrunch and the Dutch Vogue announced that it’s likely that avatars are coming to the world of fashion. The first introduced Fitle, a tool that functions as a virtual fitting room that allows you to try clothes on a customized 3D avatar of yourself. By taking pictures of yourself from different angles and filling in your height and length into Fitle, the tool can create an avatar that looks exactly like you. This avatar will try on clothes for you when you’re shopping online and in that way you can see whether they actually fit you or not. Check out the video to get an idea of what it would be like to use Fitle.
While this type of avatar makes me really excited about future online shopping experiences, the avatar that Vogue was talking about makes me question how much we should let technology into fashion. The magazine announced that it could be possible that in the future models will be replaced by holographic models. Researchers from the Manchester Metropolitan University experimented with creating avatars for ballet dancers in order to provide them with better coaching, and would like to extrapolate their research to other fields, such as fashion. (You can read the article they published here). If they would introduce the avatars just for the sake of training models that would be great, but I would prefer to see designers’ creations on humans.
What is your opinion on introducing avatars into fashion, will it be for the worse or the better?